Hi! I’m Atul—a husband, a father, and someone who finds purpose in building things that truly matter. What does it mean to live with purpose and make choices that truly matter? For me, the answer lies in the moments that shape us—the early mornings spent on the sports field, where discipline and focus were non-negotiable; the challenge of leading teams, where resilience and connection mattered more than any strategy; and the quiet moments of reflection, where clarity and intention found their place. But nothing has shaped my perspective more than fatherhood. It’s shown me the beauty of intentional choices and the importance of creating something meaningful—not just for myself but for those around me.

At Be., this belief is at the heart of everything I do. Be. is not just a business; it’s a way of inspiring thoughtful living and empowering individuals to make choices that truly matter. Every product is crafted with care and purpose, designed to make a real difference in how we live and feel.

I hope to inspire you to make thoughtful choices and together build something truly meaningful. Thank you for being part of this journey.

Hi! I’m Deeksha—a creative professional, a mother, a wife, and a woman whose personal story is rooted in the belief that intention and balance can transform lives. As a creative professional for almost 2 decades, my journey has taught me the profound value of finding harmony between the fast-paced energy of innovation and the quiet moments that ground us. This perspective inspires everything I create at Be.

Over the years, I’ve been privileged to work in organisations and with teams, where bold ideas flourish and connections thrive. These experiences shaped my understanding of how meaningful moments can emerge from thoughtful action. Stepping into motherhood deepened this belief, offering a gentle reminder that true success lies not just in achievements but in the joy and presence we bring to the process.

At Be. my journey has been about more than creating products; it’s about inspiring a way of living that is a reflection of everything I’ve come to cherish: creativity, meaningful connections in a fast paced environment, and my personal pursuit of excellence in everything I do. Whether I’m brainstorming ideas, navigating the beautiful chaos of motherhood, or finding a moment of stillness in my day, I strive to live authentically and with heart. My solution-oriented mindset ensures that Be. doesn’t just deliver nutraceuticals but meaningful solutions tailored to modern lifestyles. Be, is more than a lifestyle—it’s a thoughtful, purposeful path to better living.

Hi! I’m Angela, a seasoned marketing professional, a mom, a friend, a wife, a daughter but mostly a woman who seeks value in every aspect of life. After spending 14 incredible years as a marketing professional, I’ve honed the art of understanding people, building connections, and creating brands that truly resonate. But my story isn’t just about my career—it’s about how my passions and personal journey inspired me to build something meaningful - Be. I am a firm believer that the best ideas come with a side of endorphins! My day starts at 4 AM, not because I have to, but because I love to. Those early morning workouts are my sacred “me time,” fueling both my mind and body. Motherhood has taught me resilience and creativity, while my fitness journey has instilled discipline and focus—all of which I’ve poured into Be. With Be. I’m blending my expertise in marketing with my personal passions to bring you products that truly make a difference. It’s more than a brand—it’s a reflection of everything I care about.

Thank you for being part of this journey.